EAZI MUSIC CLUB // Introduction - How it works?

Introduction

Eazi Music Club is a 60 minute cassette featuring the music of the people of KwaZulu-Natal, presented by top disc jockeys and played in 2500 taxis throughout the province.

Each tape features commercials, strategically placed between the very latest music from KwaZulu-Natal`s top music groups which ensures repeated exposure to the millions of taxi commuters in KwaZulu-Natal.

How Eazi Music Club Works...

This is a bimonthly 60 minute cassette of local music interspersed with announcements by top disc jockeys and audio commercials.

2500 tapes are distributed to taxi drivers throughout KwaZulu-Natal at no charge to the taxi driver/ owner. Additional tapes are played at shopping centres and record bars.

Advertisers have the exciting opportunity to be seen supporting the upliftment of local musical talents.

The 30 minutes per side duration is utilised as follows:

• Music - 22 minutes

• Speech - 4 minutes

Advertising - 4,5 minutes (9 x 30 second slots)

Eazi Music Club tapes are compiled every second month. This provides the advertiser an opportunity to change his advertisement and gives Eazi Music Club the opportunity to feature new artists on the cassette. Advertisers can utilize existing radio commercials on Eazi Music Club cassettes. Additionally new advertisements can be produced by Eazi Music Club at a nominal fee.